An analysis by Piper Jaffray analyst Gene Munster has revealed some interesting findings about the Apple Watch, and it doesn’t seem to be good news for Apple Watch sales.
A recent survey by Munster by 968 iPhone owners revealed that only 7 percent of them planned to buy an Apple Watch. Worse yet, this number is down from 8 percent this past September and 10 percent from September 2013 (yes, it was not unveiled by then).
Of course these are just numbers, and Munster did a survey of 386 customers awaiting an iPhone 6 and iPhone 6 Plus showed that 34 percent at least “expressed an interest” in buying the Apple Watch.
Munster believes that the low numbers of these surveys are the result of consumers still not knowing much about this product. I mean, the formal announcement showed it, but not really anything more than a regular smartwatch. It is clear that it will be great as a health an fitness band, but there are several stand-alone devices that do that for a price lower than what the Apple Watch will be.
I believe that the final result of the survey is that “first-year sales to be modest” and “the Apple Watch will add around 2 percent to Apple’s revenue for 2015”.
I think that I have said this before, but the smartwatch market just is not as big as the smartphone market, not even close. The Apple Watch could easily change that, just as their smartphone started the smartphone revolution.